What are QR Codes and Readers? And why should you care?General — By Shannon Schmid on March 16, 2011 at 8:32 pm
Have you heard about QR Codes yet? Do you know someone who has a QR Reader on their smart phone? Have you been wondering what the fuss is all about? I feel ya. When I went to Blogher last year I noticed these strange little squares on some of the companies booths I was meeting with. In fact one of the gentlemen who was their to meet with bloggers told me his company was just rolling out QR Codes, but they knew that they needed to have them for bloggers because if anyone would know what they were – we would!
I nodded my head and acted like I knew what the heck he was saying. But he could as well have been speaking Mandarin.
When I got home from the conference, I made it my business to do some research. And WHOAAA! A whole new world opened up. It’s kind of like when you buy a car- and then you see that care everywhere! Once you know what a QR Code looks like – you will start seeing them everywhere you go.
QR Code stands for- Quick Response. And that makes sense because what QR Codes allow you to do is access more info on a particular product or website or movie poster – whatever has the code. You have to download a QR Reader to your smart phone in order to access the additional information.
Below is very short video I made showing you how to spot a QR Code, and then how to use your QR Reader to get to the additional information on that product! If you are reading this blog via email or your mobile- you may not see the video. Just click through to my actual blog and you will be able to view it!
Hope that video was helpful! Next up- a blog telling you how to create your VERY OWN QR Code for your website or business cards… or wherever people might be interested in finding out more info about you or something you sell! Just click the link above to be taken to it!